NAMMA YATRI: Mascot Design, Animations, Marketing Collaterals
@Timeless
Client: Namma Yatri – via Timeless
Date: 2022-2025
URL: nammayatri.in
When Namma Yatri was preparing to launch in Bangalore in 2022, they wanted a mascot to represent the quintessential auto driver. As the illustrator on the team at Timeless, I worked on creating this mascot. As Namma Yatri grew and expanded into the cab market as well as into many other Indian cities, I worked on creating different versions of the mascot to suit other cities, uniforms and vehicles, while later working on SVG animations, and assisting with marketing collaterals.
My role: DESIGN, ILLUSTRATION GUIDELINES, Animation, Graphic Design
At Namma Yatri the brand goal was to appeal to the universality of an urban fixture – the auto driver. I worked on 7 key poses that would be sufficient to populate almost all marketing campaigns, with a few interchangeable facial expressions to match. All the final illustrations are vectors, which helped with scaling and adapting the illustrations for further design.
Many marketing campaigns required that we create additional characters to represent riders. The faces were styled similarly to the drivers, and represented the busy office commuter in initial designs. I also looked at creating facial expressions and poses that could be used as reference for future animation work.
Later, my role expanded to include work on marketing collaterals as well, and I worked extensively on posters, pamphlets, standees for airports, vehicle stickers, banners, and much more.
